Alterra Coffee has become one of the more visible coffee chains in town the past few years. While it doesn't have as many locations as Starbucks it is not hard to find their coffee shops or even their products in many local grocery stores.
I'm not a coffee drinker, but I often stop in there for a chai or for lunch/dinner. The prices are reasonable and the only knock I have with Alterra is sometimes the hipsters they have staffing the store can be a bit indifferent towards your presence.
The thing I respect about Alterra has been their committment to the Milwaukee area. They have opened up shops in buildings that have been abandoned and they have opened up shops in locations that did not yet have a huge retail presence. They have taken risks in developing locations and while it has worked out for them one has to appreciate the fact that they appear to put some thought into what they are doing for the community. They have also been a leader in their support for several community events and that should be lauded.
There are other good coffee shops in Milwaukee, but I can't think of one that does more for the community.
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