It can be argued that there exists no greater marketing force in our country than Oprah Winfrey. For better (getting people interested in reading) or worse (foisting Dr. Phil on us) the Oprah seal of approval has a dramatic impact. Put it this way, she made William Faulkner a best selling author again.
I just read that Oprah has endorsed the Amazon Kindle as her new favorite thing. For those of you who don't know the Kindle is essentially an iPod for books. It is roughly the size of a book and allows the user to digitally download an entire book. Unlike the iPod, the Kindle has yet to gain any real traction in the marketplace and book stores have breathed a sigh of relief as it appeared they were going to avoid going the way of the record store.
Does all of that now change? Will Oprah's endorsement be the tipping point to make the Kindle the next iPod? If the Kindle can gain that kind of popularity it will not be good news for the book stores out there.
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